Benefits of a House Style
A corporate design is the official graphical design which most organisations have. This can be seen in the logo and name of a company or institution used on letterheads, envelopes, forms, folders, brochures, business cards, advertising, websites, company vehicles and, of course, their products. The International Companies or the institutions are probably recognised from there colour scheme or other stylistic features they use, long before you can read the company name on the material.
This identity makes the organisation easily recognisable and strengthens its reputation. In the ICT terms you should always adopt a unique style for the work that you produce. Any thing produced for a company will usually have the same logo and the colour scheme as the vehicles, the brochures, etc.
There are some elements of the corporate identity that must be taken in consideration while designing a Corporate House style which are, the Logo size, clear space, logo colours, logo positioning and type size and font.
Simplicity it very important in the creation of a corporate housestyle. Starting from basic shapes like squares, circles, lines is always a good idea. Using less lines and shapes keeps your logo more recognizable. Still, you need to find originality. Drawing just a red square with a nice fontface next to it will not give you a strong logo. While to find a certain balance between being timeless and modern and to have a strong attracting inforgetable logo you need to make it a bit trendy and stylish, and timeless, to remain recognizable and strong